Audi positions itself as the most sporting automobile manufacturer in the premium segment and has the perfect basis for this: motorsport.
A dynamic sporting image, ground breaking technology and emotional design are the primary components for the Audi brand’s success. The genes for this originate from 25 years of successfully operating at the highest level in motorsport.
If one excludes the days of the legendary Auto Union Grand Prix car from the 1930s, the AUDI AG motorsport history opened with the Audi quattro. The convincing wins and two Manufacturers’ to back up a pair of Drivers’ titles with the "original quattro” in the World Rally Championship at the beginning of the 1980s were an important factor for
the marketing success of quattro drive.
Audi subsequently made the quattro drive fashionable also on the race track – initially in the TransAm and IMSAGTO series’ in the USA, with two DTM championship titles in 1990 and 1991 and finally with a unique worldwide winning streak with the production based
Super Touring Cars.
After quattro drive was banned from touring car racing, Audi swapped to sport prototypes and has gone on to strengthen its company slogan "Vorsprung durch Technik” in this motorsport category also. Audi has already won the 24 Hours of Le Mans ten times, in 2006 aas the first automobile manufacturer in history with a diesel engine. Parallel to this Audi secured the prestigious DTM title five times with the A4 since 2004.
Additionally Audi has established a successful customer racing program with R8 LMS. From 2009 to 2011 the GT3 sportscar won 118 races and 13 championships worldwide.